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<channel>
	<title>Michael Fretz - Interaction Designer</title>
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	<link>http://www.michaelfretz.com</link>
	<description>Interaction Design Studium Blog</description>
	<lastBuildDate>Sun, 14 Mar 2010 14:05:47 +0000</lastBuildDate>
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		<title>WUZU 2009 &#8211; Industrial Design with Chinese Students</title>
		<link>http://www.michaelfretz.com/2010/03/14/wuzu-2009-industrial-design-with-chinese-students/</link>
		<comments>http://www.michaelfretz.com/2010/03/14/wuzu-2009-industrial-design-with-chinese-students/#comments</comments>
		<pubDate>Sun, 14 Mar 2010 13:51:38 +0000</pubDate>
		<dc:creator>Michael Fretz</dc:creator>
				<category><![CDATA[Design]]></category>
		<category><![CDATA[Studium]]></category>
		<category><![CDATA[China]]></category>
		<category><![CDATA[Industriedesign]]></category>
		<category><![CDATA[Prototyp]]></category>

		<guid isPermaLink="false">http://www.michaelfretz.com/?p=3156</guid>
		<description><![CDATA[
Last summer I had the change to be part of an international project  at the university of the arts with Chinese students. In the project WUZU 2009 we  worked in mixed groups of Chinese and Swiss students on Industrial  Design projects. The topic was &#8220;Food and Drink&#8221;.

For our project  about food [...]]]></description>
			<content:encoded><![CDATA[<p><img class="alignnone size-full wp-image-3159" title="A new Toblerone" src="http://www.michaelfretz.com/wp-content/uploads/2010/03/toblerone_title1.jpg" alt="" width="580" height="316" /></p>
<p>Last summer I had the change to be part of an international project  at the university of the arts with Chinese students. In the project WUZU 2009 we  worked in mixed groups of Chinese and Swiss students on Industrial  Design projects. The topic was &#8220;Food and Drink&#8221;.</p>
<p><span id="more-3156"></span></p>
<p>For our project  about food or drink we came up with many different ideas. We thought  about four main subjects. Times &amp; Food, Eating on our way, Games  &amp; Food and Shapes of our Food. For the subject: &#8220;Shapes of our Food&#8221;  we came up the idea of making a redesign of TOBLERONE.  We thought it would be interesting to redesign the triangle and make it  more interesting while it still has its original shape. The main goal  would be to replace the blank triangle through an icon of some place of  interests. The triangle will be still made with chocolate but may play  with black and white chocolate or its structure. This could make a new TOBLERONE  for special events or places of interest. The main target group will be  tourists and event organiser.</p>
<p><img class="alignnone size-full wp-image-3161" title="working_on_prototype" src="http://www.michaelfretz.com/wp-content/uploads/2010/03/working_on_prototype.jpg" alt="" width="580" height="390" /></p>
<p>After finding our idea  we decided to build a prototype. First we designed the structure in  Illustrator, afterwards we went to the workshop and used the laser  cutter to bring our digital file to a real prototype. Afterwards we only  had to paint the small pieces and we had our first prototype.  Fortunately we could not eat it otherwise we would not have any pictures  :-)</p>
<p><img class="alignnone size-full wp-image-3163" title="Toblerone for Tourists" src="http://www.michaelfretz.com/wp-content/uploads/2010/03/toblerone_02.jpg" alt="" width="580" height="352" /></p>
<p>Set of possible triangles (btw: do you  see the bear in the Toblerone Logo)</p>
<p><img class="alignnone size-full wp-image-3164" title="Toblerone" src="http://www.michaelfretz.com/wp-content/uploads/2010/03/toblerone_03.jpg" alt="" width="580" height="390" /></p>
<p>The World Exhibition Shanghai triangle&#8230;</p>
<p><img class="alignnone size-full wp-image-3162" title="toblerone_01" src="http://www.michaelfretz.com/wp-content/uploads/2010/03/toblerone_01.jpg" alt="" width="580" height="360" /></p>
<p><img class="alignnone size-full wp-image-3160" title="Team" src="http://www.michaelfretz.com/wp-content/uploads/2010/03/team.jpg" alt="" width="580" height="226" /></p>
<p>Annie, Michael, Epon, Connie, the EMAC team :-)</p>
<p>Overall it was a great experience. We had a lot of  fun and ate plenty of TOBLERONE.  I really enjoyed to work in my great team. This summer I will visit my  friends in Shanghai again. This time my class will be the guests at the  Chinese university and we will do some Industrial Design projects there.</p>
<p><a href="http://www.michaelfretz.com/wp-content/uploads/2010/03/A_New_Toblerone.pdf">Download PDF documentation</a></p>
]]></content:encoded>
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		</item>
		<item>
		<title>Using Terminal For Tracing In Actionscript Projects</title>
		<link>http://www.michaelfretz.com/2010/02/21/using-terminal-for-tracing-in-actionscript-projects/</link>
		<comments>http://www.michaelfretz.com/2010/02/21/using-terminal-for-tracing-in-actionscript-projects/#comments</comments>
		<pubDate>Sun, 21 Feb 2010 18:40:44 +0000</pubDate>
		<dc:creator>Michael Fretz</dc:creator>
				<category><![CDATA[Coding]]></category>
		<category><![CDATA[Tutorials]]></category>
		<category><![CDATA[ActionScript]]></category>
		<category><![CDATA[Flash]]></category>
		<category><![CDATA[Flex]]></category>

		<guid isPermaLink="false">http://www.michaelfretz.com/?p=3149</guid>
		<description><![CDATA[
I think all of you know how to use trace in a flash project therefore I will target only on how to set up an easy tracing environment. I use terminal to display my traces on my Mac. I think this is an convenient way if you work on a dual screen environment. What do [...]]]></description>
			<content:encoded><![CDATA[<p><img class="alignnone size-full wp-image-3151" title="traceinterminal" src="http://www.michaelfretz.com/wp-content/uploads/2010/02/traceinterminal1.jpg" alt="traceinterminal" width="580" height="114" /></p>
<p>I think all of you know how to use trace in a flash project therefore I will target only on how to set up an easy tracing environment. I use terminal to display my traces on my Mac. I think this is an convenient way if you work on a dual screen environment. What do you need to do?<br />
<span id="more-3149"></span>1) Install a Debug Flash Player on your Mac. (<a href="http://www.adobe.com/support/flashplayer/downloads.html" target="_blank">http://www.adobe.com/support/flashplayer/downloads.html</a>)<br />
2) Go to your home directory on your computer (in my case: /Users/<span>itz</span>/)<br />
3) Check if a file called: &#8220;mm.<span>cfg</span>&#8221; exist<br />
4) If not create one and open it<br />
5) Write this code into the mm.<span>cfg</span> file and make sure the path to the <span>TraceOutPutFileName</span> actually goes to a file called <span>flashlog</span>.<span>txt</span>:</p>
<p><span>TraceOutPutFileName</span>=/Users/<span>itz</span>/Library/Preferences/<span>Macromedia</span>/Flash Player/Logs/<span>flashlog</span>.<span>txt</span><br />
<span>ErrorReportingEnable</span>=1<br />
<span>TraceOutputFileEnable</span>=1<br />
<span>MaxWarnings</span>=100</p>
<p>6) Save the file and close it.<br />
7) Start Terminal<br />
8) Type following and make sure the path to the files are the correct paths of your system and press ENTER: tail -f /Users/<span>itz</span>/Library/Preferences/<span>Macromedia</span>/Flash\ Player/Logs/<span>flashlog</span>.<span>txt</span><br />
8) Start your Flash Project and send out a trace<br />
9) Enjoy working on Flash projects and see traces in your Terminal.<br />
10) Share this post ;)</p>
<p>Tip: If you want to clear your traces press Command K wile your Terminal is active.</p>
]]></content:encoded>
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		<item>
		<title>My talk at L.A. Flex User Group Meeting in January</title>
		<link>http://www.michaelfretz.com/2010/02/12/my-talk-at-la-flex-user-group-meeting-in-january/</link>
		<comments>http://www.michaelfretz.com/2010/02/12/my-talk-at-la-flex-user-group-meeting-in-january/#comments</comments>
		<pubDate>Fri, 12 Feb 2010 22:41:09 +0000</pubDate>
		<dc:creator>Michael Fretz</dc:creator>
				<category><![CDATA[Coding]]></category>
		<category><![CDATA[Events]]></category>
		<category><![CDATA[Internship USA]]></category>
		<category><![CDATA[Tutorials]]></category>
		<category><![CDATA[ActionScript]]></category>
		<category><![CDATA[mojofont]]></category>

		<guid isPermaLink="false">http://www.michaelfretz.com/?p=3139</guid>
		<description><![CDATA[Some of you probably read my article about Font Embedding in Actionscript 3 projects. In the January L.A. Flex User Group meeting, Tom Bray recorded my talk about MojoFont. MojoFont is an Eclipse Plugin for easy Font Embedding in Flex, FDT or Eclipse. It was a good experience to speak to the L.A. Flex group. [...]]]></description>
			<content:encoded><![CDATA[<p>Some of you probably read my article about <a href="http://www.michaelfretz.com/2010/01/12/font-embedding-in-actionscript-projects/">Font Embedding in Actionscript 3 projects</a>. In the January <a href="http://groups.adobe.com/groups/2b6ef91865/summary" target="_blank">L.A. Flex User Group </a>meeting, <a href="http://www.tombray.com/2010/02/l-a-flex-video-embedding-fonts-with-mojofont-with-michael-fretz/" target="_blank">Tom Bray</a> recorded my talk about <a href="http://mojofont.badmojo.ch/" target="_blank">MojoFont</a>. MojoFont is an Eclipse Plugin for easy Font Embedding in Flex, FDT or Eclipse. It was a good experience to speak to the L.A. Flex group. Thank you Tom for letting me a part of it. If you want to see my talk watch this video.<br />
<object classid="clsid:d27cdb6e-ae6d-11cf-96b8-444553540000" width="580" height="435" codebase="http://download.macromedia.com/pub/shockwave/cabs/flash/swflash.cab#version=6,0,40,0"><param name="allowfullscreen" value="true" /><param name="allowscriptaccess" value="always" /><param name="src" value="http://vimeo.com/moogaloop.swf?clip_id=9411553&amp;server=vimeo.com&amp;show_title=1&amp;show_byline=1&amp;show_portrait=0&amp;color=&amp;fullscreen=1" /><embed type="application/x-shockwave-flash" width="580" height="435" src="http://vimeo.com/moogaloop.swf?clip_id=9411553&amp;server=vimeo.com&amp;show_title=1&amp;show_byline=1&amp;show_portrait=0&amp;color=&amp;fullscreen=1" allowscriptaccess="always" allowfullscreen="true"></embed></object></p>
<p><a href="http://www.tombray.com/2010/02/l-a-flex-video-embedding-fonts-with-mojofont-with-michael-fretz/" target="_blank">My talk about MojoFont at L.A. Flex User Group</a></p>
<p>Unfortunately the picture quality is not really good but if you want to know more about Font Embedding with MojoFont read my post about <a href="http://www.michaelfretz.com/2010/01/12/font-embedding-in-actionscript-projects/">Font Embedding in Actionscript 3.</a></p>
]]></content:encoded>
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		</item>
		<item>
		<title>Internship Project 2 : Almer Blank Labs</title>
		<link>http://www.michaelfretz.com/2010/02/08/internship-project-2-almer-blank-labs/</link>
		<comments>http://www.michaelfretz.com/2010/02/08/internship-project-2-almer-blank-labs/#comments</comments>
		<pubDate>Tue, 09 Feb 2010 04:19:18 +0000</pubDate>
		<dc:creator>Michael Fretz</dc:creator>
				<category><![CDATA[Internship USA]]></category>
		<category><![CDATA[Webdesign]]></category>
		<category><![CDATA[Work]]></category>
		<category><![CDATA[css]]></category>
		<category><![CDATA[php]]></category>

		<guid isPermaLink="false">http://www.michaelfretz.com/?p=3127</guid>
		<description><![CDATA[
My second project from the time of my internship which i want to show you is the Almer Blank Labs. This project is currently online and can be seen at labs.almerblank.com. I designed and developed the Wordpress Theme. The design goal for me was to create a design which is clean but also gives the [...]]]></description>
			<content:encoded><![CDATA[<p><img class="alignnone size-full wp-image-3128" title="labsalmerblank" src="http://www.michaelfretz.com/wp-content/uploads/2010/02/labsalmerblank.png" alt="labsalmerblank" width="580" height="120" /></p>
<p>My second project from the time of my internship which i want to show you is the <span>Almer</span> Blank Labs. This project is currently online and can be seen at <a href="http://labs.almerblank.com" target="_blank">labs.almerblank.com</a>. I designed and developed the Wordpress Theme. The design goal for me was to create a design which is clean but also gives the impression of a lab. It should show what we guys at <span>Almer</span>/Blank do or what we look at. The posts get syndicated from different employee blogs and I had to make sure that the pictures and other formatting stuff from other sites work on our site.</p>
<p><span id="more-3127"></span></p>
<p>My main work on this project was to create the design, build it into HTML and <span>CSS</span> and write the necessary changes in <span>PHP</span>. During this process I tried to optimize the site for search engines and <span>diffrent</span> devices. If you visit the blog on a mobile device like an <span>iPhone</span> or any Android Phone you will see a different, for small screens optimized version of the blog.</p>
<p><img class="alignnone size-full wp-image-3135" title="labsalmerblank3" src="http://www.michaelfretz.com/wp-content/uploads/2010/02/labsalmerblank3.png" alt="labsalmerblank3" width="580" height="349" /></p>
<p>labs.almerblank.com on my HTC Hero</p>
]]></content:encoded>
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		</item>
		<item>
		<title>Studio Revo</title>
		<link>http://www.michaelfretz.com/2010/02/07/studio-revo/</link>
		<comments>http://www.michaelfretz.com/2010/02/07/studio-revo/#comments</comments>
		<pubDate>Mon, 08 Feb 2010 03:51:32 +0000</pubDate>
		<dc:creator>Michael Fretz</dc:creator>
				<category><![CDATA[Webapplikation]]></category>
		<category><![CDATA[Webdesign]]></category>
		<category><![CDATA[Work]]></category>
		<category><![CDATA[php]]></category>

		<guid isPermaLink="false">http://www.michaelfretz.com/?p=3121</guid>
		<description><![CDATA[My roommate Junya Sakino is a talented filmmaker here in Los Angeles. In the last couple of days we quickly build his website. The site is Wordpress driven and uses a couple different plugins. The website design was created by Junya and I build it into Wordpress. I used the capricon theme but changed quite [...]]]></description>
			<content:encoded><![CDATA[<p>My roommate <span>Junya</span> Sakino is a talented filmmaker here in Los Angeles. In the last couple of days we quickly build his website. The site is <span>Wordpress</span> driven and uses a couple different <span>plugins</span>. The website design was created by <span>Junya</span> and I build it into <span>Wordpress</span>. I used the <span>capricon</span> theme but changed quite some stuff. The reason why I mention this website here on my blog is because its a good example for a small and easy website build with <span>Wordpress</span>. Using <span>Wordpress</span> as a <span>CMS</span> is one of the quickest solutions and its easy for both, the developer and the customer.<img class="alignnone size-full wp-image-3122" title="studio-revo" src="http://www.michaelfretz.com/wp-content/uploads/2010/02/studio-revo.png" alt="studio-revo" width="580" height="393" /></p>
<p>Visit his website: <a href="http://www.studiorevo.com" target="_blank">www.studiorevo.com</a></p>
]]></content:encoded>
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		</item>
		<item>
		<title>Internship Project:  St.Moritz TV</title>
		<link>http://www.michaelfretz.com/2010/02/04/internship-project-st-moritz-tv/</link>
		<comments>http://www.michaelfretz.com/2010/02/04/internship-project-st-moritz-tv/#comments</comments>
		<pubDate>Thu, 04 Feb 2010 23:13:49 +0000</pubDate>
		<dc:creator>Michael Fretz</dc:creator>
				<category><![CDATA[Coding]]></category>
		<category><![CDATA[Internship USA]]></category>
		<category><![CDATA[Webapplikation]]></category>
		<category><![CDATA[Webdesign]]></category>
		<category><![CDATA[Work]]></category>
		<category><![CDATA[Flash]]></category>
		<category><![CDATA[internship]]></category>
		<category><![CDATA[JavaScript]]></category>
		<category><![CDATA[Prototyp]]></category>
		<category><![CDATA[USA]]></category>
		<category><![CDATA[Video]]></category>

		<guid isPermaLink="false">http://www.michaelfretz.com/?p=3105</guid>
		<description><![CDATA[
After being here in Los Angeles for about 7 months I think its time to show you some things I did during my internship. The first project I want to show you is St Moritz TV. (Yes, a Swiss Guy flies to California to build a site for a Swiss Ski-resort) :)
What is this project?
The [...]]]></description>
			<content:encoded><![CDATA[<p><img class="alignnone size-full wp-image-3108" title="stmoritztv_01" src="http://www.michaelfretz.com/wp-content/uploads/2010/02/stmoritztv_01.jpg" alt="stmoritztv_01" width="580" height="200" /></p>
<p>After being here in Los Angeles for about 7 months I think its time to show you some things I did during my internship. The first project I want to show you is St Moritz TV. (Yes, a Swiss Guy flies to California to build a site for a Swiss Ski-resort) :)</p>
<p><strong>What is this project?</strong><br />
The website <a href="http://www.stmoritztv.ch" target="_blank">www.StMoritzTV.ch</a> is a prototype for a video platform with short movies about St. Moritz and the Engadine. The main goal of the website is to inform tourists and locals about events, art, dinning and shopping in St Moritz and its surroundings.</p>
<p><strong>What was the goal?</strong><br />
The current version is a proof of concept and developed by me during my internship at Almer/Blank. Its focus is to see what the needs of the users are and how we can build the final version and what we have to improve. Because this is a Prototype we are asking for any feedback about the site and would highly appreciate if as many of you can try it and give us a <a href="http://www.surveymonkey.com/s/BCZFQM9" target="_blank">feedback</a>. We want to see if there is a need for such a website and if so, how can we make it most enjoyable for its user.</p>
<p><em>But hey, let&#8217;s get geeky :)</em><br />
<span id="more-3105"></span> <img class="alignnone size-full wp-image-3112" title="stmoritztv_03" src="http://www.michaelfretz.com/wp-content/uploads/2010/02/stmoritztv_03.jpg" alt="stmoritztv_03" width="580" height="200" /><br />
<strong>What technology did I use?</strong></p>
<p><strong>Video player with Open Source Media Framework:</strong><br />
The player is build with an early beta (if we can even say beta) version of <a href="http://opensource.adobe.com/wiki/display/osmf/Open+Source+Media+Framework" target="_blank">Adobes Open Source Media Framework</a>. I had to add some functionality into the player as the version I used didn&#8217;t had all function I needed by the time I developed it. For example I had to build in a video time calculator and a function to read the source for the videos from the XML. Furthermore I had to implement a function to allow jumping to a requested video. For this I used external interface in actionscript to send data into the player from the html page. In this way i do not have to reload the website again if a new video should be played. Of course the play-list is continuously loading the next video as soon as the current video finished playing.</p>
<p><strong>Next Up</strong><br />
The &#8220;NextUp&#8221; area is build with flash and reads the same XML as the video player. Every time a new video starts to play the video player calls a Javascript function in the html site. This Javascript function send the current played video into the NextUp flash file where I update the view class. If one of the nodes will be pressed in the &#8220;Nextup&#8221;, it calls a Javascript function too and sends the requested video to the video player.<br />
<img class="alignnone size-full wp-image-3110" title="stmoritztv_02" src="http://www.michaelfretz.com/wp-content/uploads/2010/02/stmoritztv_02.jpg" alt="stmoritztv_02" width="580" height="200" /><br />
<strong>HTML, CSS and Javascript</strong><br />
I created, based on the delivered design by Almer/Blank, the HTML and CSS part of the website. Different Javascript functions are responsible for handling the requested videos and advertisement .</p>
<p><strong>Web hosting</strong><br />
The current version of StMoritzTV is hosted by <a href="http://www.cubera.ch">Cubera Solutions GmbH</a>. Hosting on a Swiss web hosting company helps us to keep ping time low and provides us with a reliable service.</p>
<p><strong>Next steps</strong><br />
If this website should go in production we need to rebuild some parts. For example an easy usable back-end for uploading and converting new videos should be implemented. The player needs to be updated to the latest version of the OSMF (hopefully there will be a final release soon for the OSMF). Depends on the user feedback we will add a rating function for each video as well as a search possibility and even categories.</p>
<p>Happy testing :)</p>
]]></content:encoded>
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		<item>
		<title>Font Embedding in Actionscript Projects</title>
		<link>http://www.michaelfretz.com/2010/01/12/font-embedding-in-actionscript-projects/</link>
		<comments>http://www.michaelfretz.com/2010/01/12/font-embedding-in-actionscript-projects/#comments</comments>
		<pubDate>Wed, 13 Jan 2010 03:12:14 +0000</pubDate>
		<dc:creator>Michael Fretz</dc:creator>
				<category><![CDATA[Coding]]></category>
		<category><![CDATA[Tutorials]]></category>
		<category><![CDATA[ActionScript]]></category>
		<category><![CDATA[Events]]></category>
		<category><![CDATA[Flash]]></category>
		<category><![CDATA[Flex]]></category>
		<category><![CDATA[mojofont]]></category>

		<guid isPermaLink="false">http://www.michaelfretz.com/?p=3010</guid>
		<description><![CDATA[While working on Actionscript projects you will have to use fonts quite often. There are many ways how you can embed a font into your project. In this post I will illustrate different ways of how to do that and I would like to demonstrate a very easy way with MojoFont.

Example 1: Font Embedding During [...]]]></description>
			<content:encoded><![CDATA[<p>While working on Actionscript projects you will have to use fonts quite often. There are many ways how you can embed a font into your project. In this post I will illustrate different ways of how to do that and I would like to demonstrate a very easy way with MojoFont.</p>
<p><span id="more-3010"></span></p>
<p><strong>Example 1: Font Embedding During Runtime With SWF</strong><br />
Embedding a font with <span>SWF</span> has the advantage that it can be loaded on run-time. This will make the file size of the start-up application smaller and improves loading times. The font will be only loaded if there is a need for it. You will need to have Adobe Flash CS4 or higher for this example.<br />
1) Open a new <span>Actionscript</span> 3 file in the Flas IDE and save it as American.<span>fla</span><br />
2) Open the action panel and type following:</p>

<div class="wp_syntax"><div class="code"><pre class="actionscript3" style="font-family:monospace;"><span style="color: #000000;">&#91;</span>Embed<span style="color: #000000;">&#40;</span>systemFont=<span style="color: #990000;">&quot;American Typewriter&quot;</span>, <span style="color: #004993;">fontName</span>=<span style="color: #990000;">&quot;American&quot;</span>,
	   mimeType=<span style="color: #990000;">&quot;application/x-font&quot;</span>, unicodeRange=<span style="color: #990000;">&quot;U+0061-U+007A&quot;</span><span style="color: #000000;">&#41;</span><span style="color: #000000;">&#93;</span>
<span style="color: #6699cc; font-weight: bold;">var</span> american<span style="color: #000000; font-weight: bold;">:</span><span style="color: #004993;">Class</span>;
&nbsp;
<span style="color: #004993;">Font</span>.<span style="color: #004993;">registerFont</span><span style="color: #000000;">&#40;</span>american<span style="color: #000000;">&#41;</span>;</pre></div></div>

<p><strong>systemFont</strong> is the actual name of the font on your system.<br />
<strong>fontName</strong> can be named what ever you want to name it.<br />
<strong>unicodeRange</strong> is used to define the avaible characters.</p>
<p>I used for this example only lowercase characters. You can change the <span>unicodeCharset</span> to add more characters. A good website to generate the required <span>unicode</span> is <a href="http://rishida.net/scripts/uniview/conversion.php" target="_blank">http://rishida.net/scripts/uniview/conversion.php</a></p>
<p>3) Compile the <span>SWF</span>. You will be asked for the Flex <span>SDK</span> Path on your first compile. If you have the Flex SDK press OK and compile again otherwise download first the Flex SDK from <a href='http://opensource.adobe.com/wiki/display/flexsdk/'>opensource.adobe.com/wiki/display/flexsdk</a>. Now you should have a blank <span>SWF</span>.</p>
<p>4) Start a new <span>Actionscript</span> 3 file and save it as <span>Fonttest</span>.<span>fla</span> in the same directory as the other file.<br />
5) Open the action panel and type the following code:</p>

<div class="wp_syntax"><div class="code"><pre class="actionscript3" style="font-family:monospace;"><span style="color: #6699cc; font-weight: bold;">var</span> <span style="color: #004993;">loader</span><span style="color: #000000; font-weight: bold;">:</span><span style="color: #004993;">Loader</span> = <span style="color: #0033ff; font-weight: bold;">new</span> <span style="color: #004993;">Loader</span><span style="color: #000000;">&#40;</span><span style="color: #000000;">&#41;</span>;
<span style="color: #004993;">loader</span>.<span style="color: #004993;">contentLoaderInfo</span>.<span style="color: #004993;">addEventListener</span><span style="color: #000000;">&#40;</span><span style="color: #004993;">Event</span>.<span style="color: #004993;">INIT</span>, fontloaded<span style="color: #000000;">&#41;</span>;
&nbsp;
<span style="color: #004993;">loader</span>.<span style="color: #004993;">load</span><span style="color: #000000;">&#40;</span><span style="color: #0033ff; font-weight: bold;">new</span> <span style="color: #004993;">URLRequest</span><span style="color: #000000;">&#40;</span><span style="color: #990000;">'AmericanTypewriter.swf'</span><span style="color: #000000;">&#41;</span><span style="color: #000000;">&#41;</span>;
&nbsp;
<span style="color: #339966; font-weight: bold;">function</span> fontloaded<span style="color: #000000;">&#40;</span>e<span style="color: #000000; font-weight: bold;">:</span><span style="color: #004993;">Event</span><span style="color: #000000;">&#41;</span><span style="color: #000000; font-weight: bold;">:</span><span style="color: #0033ff; font-weight: bold;">void</span><span style="color: #000000;">&#123;</span>
	<span style="color: #6699cc; font-weight: bold;">var</span> tf<span style="color: #000000; font-weight: bold;">:</span><span style="color: #004993;">TextField</span> = <span style="color: #0033ff; font-weight: bold;">new</span> <span style="color: #004993;">TextField</span><span style="color: #000000;">&#40;</span><span style="color: #000000;">&#41;</span>;
	tf.<span style="color: #004993;">width</span>			= <span style="color: #000000; font-weight:bold;">400</span>;
	tf.<span style="color: #004993;">embedFonts</span> = <span style="color: #0033ff; font-weight: bold;">true</span>;
	tf.<span style="color: #004993;">defaultTextFormat</span> = <span style="color: #0033ff; font-weight: bold;">new</span> <span style="color: #004993;">TextFormat</span><span style="color: #000000;">&#40;</span><span style="color: #990000;">'American'</span>, <span style="color: #000000; font-weight:bold;">30</span>, 0x000000<span style="color: #000000;">&#41;</span>;
	tf.<span style="color: #004993;">text</span> = <span style="color: #990000;">'hey you'</span>;
	<span style="color: #004993;">addChild</span><span style="color: #000000;">&#40;</span>tf<span style="color: #000000;">&#41;</span>;
<span style="color: #000000;">&#125;</span></pre></div></div>

<p>6) Save the file and compile it. You will now load the font from the <span>SWF</span>.</p>
<p>This example is based on the video tutorial from Lee <span>Brimelow</span>. Make sure that you watch his video Tutorial at <a href="http://gotoandlearn.com/play?id=102" target="_blank">http://gotoandlearn.com/play?id=102</a> to dive deeper into loading fonts with external <span>SWF</span>.</p>
<p><a href="http://michaelfretz.com/wp-content/uploads/2010/01/FontEmbeddinginFlash.zip">Download Sourcecode including FLA</a></p>
<p><strong>Example 2: Font Embedded In Flash.</strong></p>
<p>Using the [Embed] tag: The font needs to be accessible in your Actionscript project during compile time.</p>

<div class="wp_syntax"><div class="code"><pre class="actionscript3" style="font-family:monospace;"><span style="color: #9900cc; font-weight: bold;">package</span> <span style="color: #000000;">&#123;</span>
	<span style="color: #0033ff; font-weight: bold;">import</span> <span style="color: #004993;">flash.display</span>.<span style="color: #004993;">Sprite</span>;
	<span style="color: #0033ff; font-weight: bold;">import</span> <span style="color: #004993;">flash.text</span>.<span style="color: #004993;">AntiAliasType</span>;
	<span style="color: #0033ff; font-weight: bold;">import</span> <span style="color: #004993;">flash.text</span>.<span style="color: #004993;">TextField</span>;
	<span style="color: #0033ff; font-weight: bold;">import</span> <span style="color: #004993;">flash.text</span>.<span style="color: #004993;">TextFormat</span>;
&nbsp;
	<span style="color: #0033ff; font-weight: bold;">public</span> <span style="color: #9900cc; font-weight: bold;">class</span> FontEmbeddingEmbedTag extends <span style="color: #004993;">Sprite</span>
	<span style="color: #000000;">&#123;</span>
&nbsp;
		<span style="color: #000000;">&#91;</span>Embed<span style="color: #000000;">&#40;</span><span style="color: #004993;">source</span>=<span style="color: #990000;">&quot;Arial.ttf&quot;</span>, fontFamily=<span style="color: #990000;">&quot;foo&quot;</span><span style="color: #000000;">&#41;</span><span style="color: #000000;">&#93;</span>
		<span style="color: #0033ff; font-weight: bold;">public</span> <span style="color: #6699cc; font-weight: bold;">var</span> bar<span style="color: #000000; font-weight: bold;">:</span><span style="color: #004993;">Class</span>;
&nbsp;
		<span style="color: #0033ff; font-weight: bold;">public</span> <span style="color: #339966; font-weight: bold;">function</span> FontEmbeddingEmbedTag<span style="color: #000000;">&#40;</span><span style="color: #000000;">&#41;</span>
		<span style="color: #000000;">&#123;</span>
			<span style="color: #6699cc; font-weight: bold;">var</span> format<span style="color: #000000; font-weight: bold;">:</span><span style="color: #004993;">TextFormat</span>              = <span style="color: #0033ff; font-weight: bold;">new</span> <span style="color: #004993;">TextFormat</span><span style="color: #000000;">&#40;</span><span style="color: #000000;">&#41;</span>;
			format.<span style="color: #004993;">font</span>                      = <span style="color: #990000;">&quot;foo&quot;</span>;
			format.<span style="color: #004993;">color</span>                = 0xFFFFFF;
			format.<span style="color: #004993;">size</span>                 = <span style="color: #000000; font-weight:bold;">30</span>;
&nbsp;
			<span style="color: #6699cc; font-weight: bold;">var</span> label<span style="color: #000000; font-weight: bold;">:</span><span style="color: #004993;">TextField</span>         = <span style="color: #0033ff; font-weight: bold;">new</span> <span style="color: #004993;">TextField</span><span style="color: #000000;">&#40;</span><span style="color: #000000;">&#41;</span>;
			label.<span style="color: #004993;">embedFonts</span>            = <span style="color: #0033ff; font-weight: bold;">true</span>;
			label.<span style="color: #004993;">width</span>                    = <span style="color: #000000; font-weight:bold;">300</span>
			label.<span style="color: #004993;">defaultTextFormat</span>     = format;
			label.<span style="color: #004993;">text</span>                  = <span style="color: #990000;">&quot;Hi michaelfretz.com!&quot;</span>;
			<span style="color: #004993;">addChild</span><span style="color: #000000;">&#40;</span>label<span style="color: #000000;">&#41;</span>;
		<span style="color: #000000;">&#125;</span>
	<span style="color: #000000;">&#125;</span>
<span style="color: #000000;">&#125;</span></pre></div></div>

<p><a href="http://michaelfretz.com/wp-content/uploads/2010/01/FontEmbeddingEmbedTag.zip">Download Sourcecode</a></p>
<p><strong>Example 3: The MojoFont Way</strong><br />
My favorite way of embedding a font into an Actionscript project is using MojoFont.<br />
You may ask, what is MojoFont? MojoFont is an Eclipse Plugin for embedding Fonts, developed by Philipp Laeubli. MojoFont is still in private beta but will be released soon as a public beta.</p>
<p><strong>Example 3.1: Embedding A Single Font For Basic Textfields With MojoFont</strong><br />
<strong>1)</strong> Apply for a private beta account at <a href="http://mojofont.badmojo.ch/" target="_blank">http://mojofont.badmojo.ch</a> and install it as soon as you get the url for the eclipse update-site.<br />
<strong>2)</strong> Start Flex or FDT and open a new or existing Actionscript 3 project.</p>
<p><img class="alignnone size-full wp-image-3028" title="MojoFontTutorial01" src="http://www.michaelfretz.com/wp-content/uploads/2010/01/MojoFontTutorial01.png" alt="MojoFontTutorial01" width="580" height="225" /></p>
<p><strong>3)</strong> Go to File -&gt; Import -&gt;Other</p>
<p><img class="alignnone size-full wp-image-3029" title="MojoFontTutorial02" src="http://www.michaelfretz.com/wp-content/uploads/2010/01/MojoFontTutorial02.png" alt="MojoFontTutorial02" width="580" height="499" /></p>
<p><strong>4)</strong> Choose MojoFont -&gt; Import and convert Font</p>
<p><img class="alignnone size-full wp-image-3030" title="MojoFontTutorial03" src="http://www.michaelfretz.com/wp-content/uploads/2010/01/MojoFontTutorial03.png" alt="MojoFontTutorial03" width="551" height="551" /></p>
<p><strong>5)</strong> For the First Tutorial we choose the import mode: &#8220;Import a font with a single style&#8221;. This option will allow us to use only one style of th font. A single style font can not be used for HTML textfield. You can make a font bold or italic but to do that you have to import the font with &#8220;import font with multiple font style&#8221;. I will show the import of fonts for HTML textfield in the next example further down.</p>
<p><img class="alignnone size-full wp-image-3031" title="MojoFontTutorial04" src="http://www.michaelfretz.com/wp-content/uploads/2010/01/MojoFontTutorial04.png" alt="MojoFontTutorial04" width="549" height="319" /></p>
<p><strong>6)</strong> Choose a font you want to use and press &#8220;Next &gt;&#8221;.</p>
<p><img class="alignnone size-full wp-image-3033" title="MojoFontTutorial05" src="http://www.michaelfretz.com/wp-content/uploads/2010/01/MojoFontTutorial05.png" alt="MojoFontTutorial05" width="550" height="770" /></p>
<p><img class="alignnone size-full wp-image-3034" title="MojoFontTutorial06" src="http://www.michaelfretz.com/wp-content/uploads/2010/01/MojoFontTutorial06.png" alt="MojoFontTutorial06" width="550" height="769" /><br />
<strong>7)</strong> Select a location in your project where the compiled SWC should be saved. The path to this SWC will be automatically added to your project properties and if you decide to delete a font you have to delete this path too. (Right-click on your project name-&gt;Properties-&gt;Actionscript Build path-&gt;Library path) For the Charset Range we use &#8220;Default / All&#8221;. If you only need some caracters and want to keep the filesize low you can change the settings to &#8220;Predefined&#8221; or &#8220;Custom&#8221;.</p>
<p><img class="alignnone size-full wp-image-3035" title="MojoFontTutorial07" src="http://www.michaelfretz.com/wp-content/uploads/2010/01/MojoFontTutorial07.png" alt="MojoFontTutorial07" width="551" height="771" /><br />
<strong>8)</strong> A quick example how to use it will be shown before you press Finish.</p>
<p><img class="alignnone size-full wp-image-3036" title="MojoFontTutorial08" src="http://www.michaelfretz.com/wp-content/uploads/2010/01/MojoFontTutorial08.png" alt="MojoFontTutorial08" width="550" height="770" /></p>
<p><strong>9)</strong> This is how your Sourcecode should look like if you want to embed a font with MojoFont.</p>
<p><img class="alignnone size-full wp-image-3038" title="MojoFontTutorial09" src="http://www.michaelfretz.com/wp-content/uploads/2010/01/MojoFontTutorial09.png" alt="MojoFontTutorial09" width="580" height="200" /></p>

<div class="wp_syntax"><div class="code"><pre class="actionscript3" style="font-family:monospace;"><span style="color: #9900cc; font-weight: bold;">package</span> <span style="color: #000000;">&#123;</span>
	<span style="color: #0033ff; font-weight: bold;">import</span> <span style="color: #004993;">flash.display</span>.<span style="color: #004993;">Sprite</span>;
	<span style="color: #0033ff; font-weight: bold;">import</span> <span style="color: #004993;">flash.text</span>.<span style="color: #004993;">TextField</span>;
&nbsp;
	<span style="color: #0033ff; font-weight: bold;">public</span> <span style="color: #9900cc; font-weight: bold;">class</span> MojoFontBasic01 extends <span style="color: #004993;">Sprite</span>
	<span style="color: #000000;">&#123;</span>
		<span style="color: #0033ff; font-weight: bold;">public</span> <span style="color: #339966; font-weight: bold;">function</span> MojoFontBasic01<span style="color: #000000;">&#40;</span><span style="color: #000000;">&#41;</span>
		<span style="color: #000000;">&#123;</span>
			<span style="color: #6699cc; font-weight: bold;">var</span> txt<span style="color: #000000; font-weight: bold;">:</span><span style="color: #004993;">TextField</span> 	= ComicSansMSRegular.createTextField<span style="color: #000000;">&#40;</span><span style="color: #000000;">&#41;</span>;
			txt.<span style="color: #004993;">text</span>		= <span style="color: #990000;">'Hi michaelfretz.com'</span>;
			<span style="color: #004993;">addChild</span><span style="color: #000000;">&#40;</span>txt<span style="color: #000000;">&#41;</span>;
		<span style="color: #000000;">&#125;</span>
	<span style="color: #000000;">&#125;</span>
<span style="color: #000000;">&#125;</span></pre></div></div>

<p><strong>10)</strong> The compiled version will look like that</p>
<p><img class="alignnone size-full wp-image-3037" title="MojoFontTutorial10" src="http://www.michaelfretz.com/wp-content/uploads/2010/01/MojoFontTutorial10.png" alt="MojoFontTutorial10" width="514" height="211" /></p>
<p><a href="http://michaelfretz.com/wp-content/uploads/2010/01/MojoFontBasic01.zip">Download Sourcecode</a></p>
<p><strong>Example 3.2: Same As Before But With TextFormat</strong></p>

<div class="wp_syntax"><div class="code"><pre class="actionscript3" style="font-family:monospace;"><span style="color: #9900cc; font-weight: bold;">package</span> <span style="color: #000000;">&#123;</span>
	<span style="color: #0033ff; font-weight: bold;">import</span> <span style="color: #004993;">flash.display</span>.<span style="color: #004993;">Sprite</span>;
	<span style="color: #0033ff; font-weight: bold;">import</span> <span style="color: #004993;">flash.text</span>.<span style="color: #004993;">TextField</span>;
	<span style="color: #0033ff; font-weight: bold;">import</span> <span style="color: #004993;">flash.text</span>.<span style="color: #004993;">TextFormat</span>;
&nbsp;
	<span style="color: #0033ff; font-weight: bold;">public</span> <span style="color: #9900cc; font-weight: bold;">class</span> MojoFontBasic02 extends <span style="color: #004993;">Sprite</span>
	<span style="color: #000000;">&#123;</span>
		<span style="color: #0033ff; font-weight: bold;">public</span> <span style="color: #339966; font-weight: bold;">function</span> MojoFontBasic02<span style="color: #000000;">&#40;</span><span style="color: #000000;">&#41;</span>
		<span style="color: #000000;">&#123;</span>
			<span style="color: #6699cc; font-weight: bold;">var</span> txtFormat<span style="color: #000000; font-weight: bold;">:</span><span style="color: #004993;">TextFormat</span> 	= ComicSansMSRegular.createTextFormat<span style="color: #000000;">&#40;</span><span style="color: #000000; font-weight:bold;">20</span><span style="color: #000000;">&#41;</span>;
			txtFormat.<span style="color: #004993;">color</span>			= 0xff8c00;
			txtFormat.<span style="color: #004993;">kerning</span>		= <span style="color: #000000; font-weight:bold;">2</span>;
			<span style="color: #6699cc; font-weight: bold;">var</span> txt<span style="color: #000000; font-weight: bold;">:</span><span style="color: #004993;">TextField</span>		= ComicSansMSRegular.createTextField<span style="color: #000000;">&#40;</span><span style="color: #000000;">&#41;</span>;
			txt.<span style="color: #004993;">defaultTextFormat</span>		= txtFormat;
			txt.<span style="color: #004993;">text</span>			= <span style="color: #990000;">'hi michaelfretz.com'</span>;
			txt.<span style="color: #004993;">selectable</span>			= <span style="color: #0033ff; font-weight: bold;">false</span>;
			txt.<span style="color: #004993;">width</span>			= <span style="color: #000000; font-weight:bold;">300</span>;
			txt.<span style="color: #004993;">rotation</span>			= <span style="color: #000000; font-weight:bold;">20</span>;
			<span style="color: #004993;">addChild</span><span style="color: #000000;">&#40;</span>txt<span style="color: #000000;">&#41;</span>;
		<span style="color: #000000;">&#125;</span>
	<span style="color: #000000;">&#125;</span>
<span style="color: #000000;">&#125;</span></pre></div></div>

<p><a href="http://michaelfretz.com/wp-content/uploads/2010/01/MojoFontBasic02.zip">Download Sourcecode</a></p>
<p><strong>Example 3.3: Text As HTML Textfield</strong></p>
<p>If you want to use HTML text with your MojoFont import, you need to use &#8220;Import multiple Font Style&#8221; instead of &#8220;Import a font with a single style&#8221;. This will bring you up this window.<strong><br />
</strong></p>
<p><strong><img class="alignnone size-full wp-image-3048" title="MojoFontTutorial11" src="http://www.michaelfretz.com/wp-content/uploads/2010/01/MojoFontTutorial11.png" alt="MojoFontTutorial11" width="548" height="770" /></strong></p>
<p>You can choose for all styles a suitable font. You can even mix fonts in a HTML textfield. The rest will be more or less the same. Here the sourcecode.</p>

<div class="wp_syntax"><div class="code"><pre class="actionscript3" style="font-family:monospace;"><span style="color: #9900cc; font-weight: bold;">package</span> <span style="color: #000000;">&#123;</span>
	<span style="color: #0033ff; font-weight: bold;">import</span> <span style="color: #004993;">flash.display</span>.<span style="color: #004993;">Sprite</span>;
	<span style="color: #0033ff; font-weight: bold;">import</span> <span style="color: #004993;">flash.text</span>.<span style="color: #004993;">TextField</span>;
&nbsp;
	<span style="color: #0033ff; font-weight: bold;">public</span> <span style="color: #9900cc; font-weight: bold;">class</span> MojoFontAdv01 extends <span style="color: #004993;">Sprite</span>
	<span style="color: #000000;">&#123;</span>
		<span style="color: #0033ff; font-weight: bold;">public</span> <span style="color: #339966; font-weight: bold;">function</span> MojoFontAdv01<span style="color: #000000;">&#40;</span><span style="color: #000000;">&#41;</span>
		<span style="color: #000000;">&#123;</span>
			<span style="color: #6699cc; font-weight: bold;">var</span> txt<span style="color: #000000; font-weight: bold;">:</span><span style="color: #004993;">TextField</span> = Helvetica.createTextField<span style="color: #000000;">&#40;</span><span style="color: #000000;">&#41;</span>;
			txt.<span style="color: #004993;">htmlText</span> = <span style="color: #990000;">'&lt;strong&gt;Hi&lt;/strong&gt; &lt;em&gt;michael&lt;/em&gt; fretz'</span>;
			<span style="color: #004993;">addChild</span><span style="color: #000000;">&#40;</span>txt<span style="color: #000000;">&#41;</span>;
		<span style="color: #000000;">&#125;</span>
	<span style="color: #000000;">&#125;</span>
<span style="color: #000000;">&#125;</span></pre></div></div>

<p><a href="http://michaelfretz.com/wp-content/uploads/2010/01/MojoFontAdv01.zip">Download Sourcecode</a></p>
<p><strong>Example 3.4: HTML Text Same As Before But With TextFormat</strong></p>

<div class="wp_syntax"><div class="code"><pre class="actionscript3" style="font-family:monospace;"><span style="color: #9900cc; font-weight: bold;">package</span> <span style="color: #000000;">&#123;</span>
	<span style="color: #0033ff; font-weight: bold;">import</span> <span style="color: #004993;">flash.display</span>.<span style="color: #004993;">Sprite</span>;
	<span style="color: #0033ff; font-weight: bold;">import</span> <span style="color: #004993;">flash.text</span>.<span style="color: #004993;">TextField</span>;
	<span style="color: #0033ff; font-weight: bold;">import</span> <span style="color: #004993;">flash.text</span>.<span style="color: #004993;">TextFormat</span>;
&nbsp;
	<span style="color: #0033ff; font-weight: bold;">public</span> <span style="color: #9900cc; font-weight: bold;">class</span> MojoFontAdv02 extends <span style="color: #004993;">Sprite</span>
	<span style="color: #000000;">&#123;</span>
		<span style="color: #0033ff; font-weight: bold;">public</span> <span style="color: #339966; font-weight: bold;">function</span> MojoFontAdv02<span style="color: #000000;">&#40;</span><span style="color: #000000;">&#41;</span>
		<span style="color: #000000;">&#123;</span>
			<span style="color: #6699cc; font-weight: bold;">var</span> txtFormat<span style="color: #000000; font-weight: bold;">:</span><span style="color: #004993;">TextFormat</span>	= Helvetica.createTextFormat<span style="color: #000000;">&#40;</span><span style="color: #000000;">&#41;</span>;
			txtFormat.<span style="color: #004993;">size</span>				= <span style="color: #000000; font-weight:bold;">20</span>;
			txtFormat.<span style="color: #004993;">color</span>				= 0xff8c00;
			txtFormat.<span style="color: #004993;">underline</span>			=  <span style="color: #0033ff; font-weight: bold;">true</span>;
			<span style="color: #6699cc; font-weight: bold;">var</span> txt<span style="color: #000000; font-weight: bold;">:</span><span style="color: #004993;">TextField</span>			= Helvetica.createTextField<span style="color: #000000;">&#40;</span><span style="color: #000000;">&#41;</span>;
			txt.<span style="color: #004993;">defaultTextFormat</span>		= txtFormat;
&nbsp;
			txt.<span style="color: #004993;">multiline</span>				= <span style="color: #0033ff; font-weight: bold;">true</span>;
			txt.<span style="color: #004993;">width</span>					= <span style="color: #000000; font-weight:bold;">300</span>;
			txt.<span style="color: #004993;">wordWrap</span>				= <span style="color: #0033ff; font-weight: bold;">true</span>;
			txt.<span style="color: #004993;">rotation</span>				= <span style="color: #000000; font-weight:bold;">30</span>;
			txt.<span style="color: #004993;">htmlText</span>				= <span style="color: #990000;">'&lt;strong&gt;hi&lt;/strong&gt;
&lt;em&gt;michaelfretz.com&lt;/em&gt;'</span>
			<span style="color: #004993;">addChild</span><span style="color: #000000;">&#40;</span>txt<span style="color: #000000;">&#41;</span>;
		<span style="color: #000000;">&#125;</span>
	<span style="color: #000000;">&#125;</span>
<span style="color: #000000;">&#125;</span></pre></div></div>

<p><a href="http://michaelfretz.com/wp-content/uploads/2010/01/MojoFontAdv02.zip">Download Sourcecode</a></p>
<p><strong>Live Demo</strong></p>
<p>If you want to see a live demo of MojoFont join me at the <a href="http://groups.adobe.com/groups/2b6ef91865/summary" target="_blank">LA Flex User Group</a> meeting in Santa Monica <span title="GMT-8 Pacific Time US &amp; Canada">January 13, 2010 from 7:00pm &#8211; 10:00pm where I will held a short presentation about MojoFont. </span>We meet at 12304 Santa Monica Blvd, Suite 215A. California, USA.</p>
<p>or</p>
<p>Join us for the Los Angeles Flash User Group meeting on January 20, 2010 at 525 Venezia Ave.  Venice, CA 90291 <a href="http://www.laflash.org">www.laflash.org</a> where I will talk about FontEmbedding in Actionscript projects.</p>
<p><strong>Thanks</strong></p>
<p>Many special thank to Philipp Laeubli who is the developer and founder of MojoFont. Please visit his project <a href="http://mojofont.badmojo.ch/" target="_blank">website</a>.</p>
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		<slash:comments>2</slash:comments>
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		<item>
		<title>Book review: Foundation ActionScript 3.0 Image Effects</title>
		<link>http://www.michaelfretz.com/2009/12/09/book-review-foundation-actionscript-3-0-image-effects/</link>
		<comments>http://www.michaelfretz.com/2009/12/09/book-review-foundation-actionscript-3-0-image-effects/#comments</comments>
		<pubDate>Wed, 09 Dec 2009 20:33:15 +0000</pubDate>
		<dc:creator>Michael Fretz</dc:creator>
				<category><![CDATA[Miscellaneous]]></category>
		<category><![CDATA[ActionScript]]></category>
		<category><![CDATA[book]]></category>
		<category><![CDATA[review]]></category>

		<guid isPermaLink="false">http://www.michaelfretz.com/?p=3003</guid>
		<description><![CDATA[This book is one of my favorite Actionscript books. The author writes in an understandable and clear way. The examples are on topic and clear in the understanding. The book covers a wide variety of different aspects in the use of image effects and image processing in Actionscript 3. The target audience are definitely not [...]]]></description>
			<content:encoded><![CDATA[<p>This book is one of my favorite Actionscript books. The author writes in an understandable and clear way. The examples are on topic and clear in the understanding. The book covers a wide variety of different aspects in the use of image effects and image processing in Actionscript 3. The target audience are definitely not for beginners or coders new to Actionscript, but for coders with medium or more advanced level. This book is definitely worth your time to dive into and gives you a lot of new ideas. <span id="more-3003"></span>For instance, what you can do with your web-cam, images or other visual projects. One part of it I really like is the explanation of the mathematical aspect of this topic. I wish my math teacher would have explained it as well as this book ;)<br />
I haven&#8217;t finished the entire book yet and I&#8217;m exited to read the rest.<br />
<img class="alignnone size-full wp-image-3004" title="Actionscript 3.0 Image Effects" src="http://www.michaelfretz.com/wp-content/uploads/2009/12/actionscript3imageeffects.jpg" alt="Actionscript 3.0 Image Effects" width="300" height="359" /></p>
<p><a href="http://www.amazon.com/Foundation-ActionScript-Image-Effects-Foundations/dp/1430218711/ref=sr_1_1?ie=UTF8&amp;s=books&amp;qid=1260390903&amp;sr=8-1">buy it here.</a></p>
<p>If you want to support me visit my <a href="http://www.amazon.com/gp/registry/wishlist/28B1PBGHJC7X">wishlist</a></p>
]]></content:encoded>
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		</item>
		<item>
		<title>Change image size in CSS if div tag is smaller than the image</title>
		<link>http://www.michaelfretz.com/2009/11/05/change-image-size-in-css-if-div-tag-is-smaller-than-the-image/</link>
		<comments>http://www.michaelfretz.com/2009/11/05/change-image-size-in-css-if-div-tag-is-smaller-than-the-image/#comments</comments>
		<pubDate>Fri, 06 Nov 2009 01:57:03 +0000</pubDate>
		<dc:creator>Michael Fretz</dc:creator>
				<category><![CDATA[Coding]]></category>
		<category><![CDATA[Internship USA]]></category>
		<category><![CDATA[Tutorials]]></category>
		<category><![CDATA[Webdesign]]></category>
		<category><![CDATA[css]]></category>
		<category><![CDATA[xhtml]]></category>

		<guid isPermaLink="false">http://www.michaelfretz.com/?p=2978</guid>
		<description><![CDATA[I run into the problem that I had a div tag with a certain width. From a external site I loaded some content in this div tag. The problem was that I did not have the control over the pictures loaded from this external server. Some pictures where bigger then the size of the div [...]]]></description>
			<content:encoded><![CDATA[<p>I run into the problem that I had a div tag with a certain width. From a external site I loaded some content in this div tag. The problem was that I did not have the control over the pictures loaded from this external server. Some pictures where bigger then the size of the div tag. I didn&#8217;t had the possibility to take the picture and make them smaller with PHP as the source of the picture had to be on the external server. And furthermore, I needed a solution in CSS or Javascript and couldn&#8217;t use something like <a href="http://phpthumb.sourceforge.net/" target="_blank">phpThumb</a>.</p>
<p>My solution was to use this:<br />
<span id="more-2978"></span></p>

<div class="wp_syntax"><div class="code"><pre class="css" style="font-family:monospace;"><span style="color: #cc00cc;">#parent</span><span style="color: #00AA00;">&#123;</span>
<span style="color: #000000; font-weight: bold;">width</span><span style="color: #00AA00;">:</span><span style="color: #933;">50px</span><span style="color: #00AA00;">;</span>
<span style="color: #00AA00;">&#125;</span>
<span style="color: #cc00cc;">#parent</span> img<span style="color: #00AA00;">&#123;</span>
<span style="color: #000000; font-weight: bold;">max-width</span><span style="color: #00AA00;">:</span><span style="color: #933;"><span style="color: #cc66cc;">100</span>%</span><span style="color: #00AA00;">;</span>
<span style="color: #000000; font-weight: bold;">height</span><span style="color: #00AA00;">:</span><span style="color: #993333;">auto</span><span style="color: #00AA00;">;</span>
<span style="color: #00AA00;">&#125;</span></pre></div></div>


<div class="wp_syntax"><div class="code"><pre class="html" style="font-family:monospace;">&lt;div id=&quot;parent&quot;&gt;
	&lt;img src=&quot;http://www.michaelfretz.com/wp-content/uploads/2009/10/IMG_1794.jpg&quot; alt=&quot;Los Angeles&quot; /&gt;
&lt;/div&gt;</pre></div></div>

<p>This way of handling this problem doesn&#8217;t make the file size smaller but it changes the appearance of the image to the width of the div tag. It might not be the best way to do it but it&#8217;s a quick and dirty way which might help you.</p>
<p>The final result of this script is a picture, which is only 50px wide instead of 580px.<br />
The only disadvantage is that the file size of the image is still the same.</p>
<p><a href="http://www.michaelfretz.com/wp-content/uploads/2009/11/changeImageSizeInCSS.zip" target="_blank">Download the Source Files</a></p>
]]></content:encoded>
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		<item>
		<title>Adobe MAX 2009, Los Angeles, California</title>
		<link>http://www.michaelfretz.com/2009/10/16/adobe-max-2009-los-angeles-california/</link>
		<comments>http://www.michaelfretz.com/2009/10/16/adobe-max-2009-los-angeles-california/#comments</comments>
		<pubDate>Fri, 16 Oct 2009 07:17:17 +0000</pubDate>
		<dc:creator>Michael Fretz</dc:creator>
				<category><![CDATA[Events]]></category>
		<category><![CDATA[Internship USA]]></category>
		<category><![CDATA[Adobe]]></category>
		<category><![CDATA[Adobe MAX]]></category>
		<category><![CDATA[AlmerBlankLab]]></category>

		<guid isPermaLink="false">http://www.michaelfretz.com/?p=2954</guid>
		<description><![CDATA[
What is Adobe MAX? Adobe Max describes them self as following:
We are in a software revolution fueled by social computing, client and cloud, and the spread of rich media across screens and devices. For four unforgettable days this October, MAX 2009 will bring together thousands of designers, developers, and decision-makers to shape the future. (Source [...]]]></description>
			<content:encoded><![CDATA[<p><img class="alignnone size-full wp-image-2965" title="Adobe MAX" src="http://www.michaelfretz.com/wp-content/uploads/2009/10/maxentry.jpg" alt="Adobe MAX" width="580" height="172" /></p>
<p>What is Adobe MAX? Adobe Max describes them self as following:</p>
<p>We are in a software revolution fueled by social computing, client and cloud, and the spread of rich media across screens and devices. For four unforgettable days this October, MAX 2009 will bring together thousands of designers, developers, and decision-makers to shape the future. (Source max.adobe.com)</p>
<p>My feedback after visiting this event in Downtown Los Angeles.</p>
<p><span id="more-2954"></span></p>
<p><img class="alignnone size-full wp-image-2962" title="Adobe MAX" src="http://www.michaelfretz.com/wp-content/uploads/2009/10/blogtitleadobemax1.jpg" alt="Adobe MAX" width="580" height="172" /></p>
<p>Adobe MAX is the most expensive event I ever went. Because I could not afford to buy a ticket I signed up as a Teacher Assistant where I got a 50% discount. I had to work in a couple of labs where I mainly helped Designer to build <span>Flashsites</span> or to write a few lines of <span>Actionscript</span> 3 Code.  Lou Barber, in my opinion one of the best <span>Actionscript</span> Teacher I have ever meet, showed in a easy way what <span>Actionscript</span> is and how to write it. I worked three times in his lab and helped the attendees to write their very first program. In times I didn&#8217;t had to work and I had the possibility to visit a couple of labs and sessions. The Lab about Adobe Catalyst was very good. We set up a complete Flex Application in only a couple of minutes. I will definitely use Catalyst in the future for my next Flex application. The Session about the Open Media Framework was very interesting and I use it currently at work. During MAX we had party&#8217;s at night. One night I had the change to visit the <span>Influxius</span> party. I think nearly all Flash developer where there. :)</p>
<p><img class="alignnone size-full wp-image-2964" title="Catalyst workshop" src="http://www.michaelfretz.com/wp-content/uploads/2009/10/catalystworkshop.jpg" alt="Catalyst workshop" width="580" height="172" /><br />
Whats new</p>
<p>I‘m sure nearly everybody of you heard that the new Flash <span>IDE</span> will be able to compile Flash projects into iPhone apps. That doesn&#8217;t mean that the iPhone will be able to run Flash in the browser (unlike other phones). It only means that the flash movie or the Flash program will be compiled as an iPhone Application. I look forward to see this in action. But for me the highlight of the new features was not the Flash to iPhone compiler. In my opinion it was Flash Player 10.1. I really look forward to see this plug-in on all Android Mobile Phones and other mobile devices. As far as they said it will be able to run Flash projects on Mobile devices a lot faster.</p>
<p><img class="alignnone size-full wp-image-2956" title="teachingassistant" src="http://www.michaelfretz.com/wp-content/uploads/2009/10/teachingassistant.jpg" alt="teachingassistant" width="125" height="158" /></p>
<p>If you could not attend to Adobe MAX you can find many sessions online. <a href="http://tv.adobe.com" target="_blank">http://tv.adobe.com/</a></p>
]]></content:encoded>
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		<item>
		<title>Ribbit Workshop</title>
		<link>http://www.michaelfretz.com/2009/10/14/ribbit-workshop/</link>
		<comments>http://www.michaelfretz.com/2009/10/14/ribbit-workshop/#comments</comments>
		<pubDate>Thu, 15 Oct 2009 06:57:54 +0000</pubDate>
		<dc:creator>Michael Fretz</dc:creator>
				<category><![CDATA[Coding]]></category>
		<category><![CDATA[Events]]></category>
		<category><![CDATA[Internship USA]]></category>
		<category><![CDATA[ActionScript]]></category>
		<category><![CDATA[AlmerBlankLab]]></category>
		<category><![CDATA[Flash]]></category>
		<category><![CDATA[Flex]]></category>
		<category><![CDATA[VOIP]]></category>
		<category><![CDATA[Workshop]]></category>

		<guid isPermaLink="false">http://www.michaelfretz.com/?p=2942</guid>
		<description><![CDATA[Add Communication to your Applications with Ribbit

On Sunday, October 4th, I had the change to visit a workshop about the Ribbit mobile service at the Rich Media Institute in Venice. I could see some examples how to build a Text message application in Flex or Flash and saw different ways to build a phone application. [...]]]></description>
			<content:encoded><![CDATA[<p>Add Communication to your Applications with Ribbit</p>
<p><a href="http://www.ribbit.com/" target="_blank"><img class="alignnone size-full wp-image-2943" title="Ribbit" src="http://www.michaelfretz.com/wp-content/uploads/2009/10/397368540.png" border="0" alt="Ribbit" width="101" height="38" /></a></p>
<p>On Sunday, October 4<span>th</span>, I had the change to visit a workshop about the <span>Ribbit</span> mobile service at the Rich Media Institute in Venice. I could see some examples how to build a Text message application in Flex or Flash and saw different ways to build a phone application. The combination between <span>Actionscript</span> 3 and a telephone system is quite interesting and I see a great potential in it.</p>
<p><span id="more-2942"></span></p>
<p>The only problem with <span>Ribbit</span> is that they currently only in the USA operate. As soon as they will have other branches in Europe it could be a very interesting alternative to other <span>VOIP</span> systems because it can be build in Flash and integrated in many devices and websites. <span>Ribbit</span> offers many possibilities like Google Voice. A message to Text function is currently one of the coolest feature they have and I look forward to see whats the new version is going to bring.</p>
<p>If you think Ribbit might be a solution for you, contact me. I would like to build a Ribbit application.</p>
]]></content:encoded>
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		<item>
		<title>Photos of Downtown Los Angeles</title>
		<link>http://www.michaelfretz.com/2009/10/14/photos-of-downtown-los-angeles/</link>
		<comments>http://www.michaelfretz.com/2009/10/14/photos-of-downtown-los-angeles/#comments</comments>
		<pubDate>Wed, 14 Oct 2009 17:04:52 +0000</pubDate>
		<dc:creator>Michael Fretz</dc:creator>
				<category><![CDATA[Internship USA]]></category>
		<category><![CDATA[Photography]]></category>

		<guid isPermaLink="false">http://www.michaelfretz.com/?p=2924</guid>
		<description><![CDATA[During the time of Adobe MAX i moved to Downtown Los Angeles.  A quick search in the Internet and I found a place in walking distance to the Convention-Center. For only $40/night I got a room with shared bath and shared toilet in the Hotel Cecil. Without thinking I booked it and worried a [...]]]></description>
			<content:encoded><![CDATA[<p><img class="alignnone size-full wp-image-2934" title="L.A. Downtown" src="http://www.michaelfretz.com/wp-content/uploads/2009/10/lablogposttitel.jpg" alt="L.A. Downtown" width="580" height="184" />During the time of Adobe MAX i moved to Downtown Los Angeles.  A quick search in the Internet and I found a place in walking distance to the Convention-Center. For only $40/night I got a room with shared bath and shared toilet in the <a href="http://www.thececilhotel.com/" target="_blank">Hotel Cecil</a>. Without thinking I booked it and worried a bit when I saw the prices of the hotels in the neighbourhood. When I arrived at  the hotel I was very surprised. The price for this hotel was really good. I liked my room, everything was clean, there was free wireless Internet and the staff was always helpful and really friendly. I totally recommend this hotel to everybody with a tight budget. Should I stay again in Downtown, I will definitely book this hotel again. The only disadvantage is that they do not provide parking, but parking in Downtown is not really a problem. For about $15/day you find plenty of indoor parking all over the city center.</p>
<p><span id="more-2924"></span></p>
<p>Marcel, my friend from the Swiss flash user group stayed in the hotel Standart. This hotel is a fancy and modern place but it is also very expensive. But the cool thing at this hotel is that they have a bar on the roof of their hotel. Together with Marcel we enjoyed the good view with a couple of beers. The night was long and when the bar closed, the party continued in someones room in the hotel.</p>
<p>Last Sunday morning I went for a walk in the city. The high buildings in  Downtown are very impressing. I visited the Walth Disney Townhall and other places of interest. The first impression of downtown is a bit depressing. The city center looks dark and dirty. Everything is grey and there‘s a lot of homeless people on the street. But I still enjoyed it a lot. With this post I would love to share some photos I took in Los Angeles.</p>
<p><img class="alignnone size-full wp-image-2927" title="Hotel Cecil" src="http://www.michaelfretz.com/wp-content/uploads/2009/10/IMG_1716.jpg" alt="Hotel Cecil" width="580" height="774" /></p>
<p><img class="alignnone size-full wp-image-2928" title="LA downtown" src="http://www.michaelfretz.com/wp-content/uploads/2009/10/IMG_1726.jpg" alt="LA downtown" width="580" height="773" /></p>
<p><img class="alignnone size-full wp-image-2929" title="L.A. Downtown" src="http://www.michaelfretz.com/wp-content/uploads/2009/10/IMG_1740.jpg" alt="L.A. Downtown" width="580" height="773" /></p>
<p><img class="alignnone size-full wp-image-2930" title="Town Hall" src="http://www.michaelfretz.com/wp-content/uploads/2009/10/IMG_1794.jpg" alt="Town Hall" width="580" height="773" /></p>
<p><img class="alignnone size-full wp-image-2931" title="L.A. Downtown" src="http://www.michaelfretz.com/wp-content/uploads/2009/10/IMG_1861.jpg" alt="L.A. Downtown" width="580" height="773" /></p>
]]></content:encoded>
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		<item>
		<title>LAFlashapaloozastock IV review</title>
		<link>http://www.michaelfretz.com/2009/10/14/laflashapaloozastock-iv-2/</link>
		<comments>http://www.michaelfretz.com/2009/10/14/laflashapaloozastock-iv-2/#comments</comments>
		<pubDate>Wed, 14 Oct 2009 16:20:01 +0000</pubDate>
		<dc:creator>Michael Fretz</dc:creator>
				<category><![CDATA[Events]]></category>
		<category><![CDATA[Internship USA]]></category>
		<category><![CDATA[AlmerBlankLab]]></category>
		<category><![CDATA[Flash]]></category>

		<guid isPermaLink="false">http://www.michaelfretz.com/?p=2918</guid>
		<description><![CDATA[The saturday before Adobe MAX we hadLAFlashapaloozastock from FITC in our company.
I went to this event with Marcel Vogt from Switzerland who came to L.A. for Adobe MAX. We heard a couple of very interesting talks from Joshua Davis and Joshua Hirsch. After all the presentations our offices changed to a party location. I was [...]]]></description>
			<content:encoded><![CDATA[<p>The saturday before Adobe MAX we hadLAFlashapaloozastock from FITC in our company.<img class="alignnone size-full wp-image-2917" title="flashappoluzza" src="http://www.michaelfretz.com/wp-content/uploads/2009/10/flashappoluzza.jpg" alt="flashappoluzza" width="580" height="324" /><br />
I went to this event with Marcel Vogt from Switzerland who came to L.A. for Adobe MAX. We heard a couple of very interesting talks from Joshua Davis and Joshua Hirsch. After all the presentations our offices changed to a party location. I was amazied because there was free food and free alcohol for everybody. Later the night, we got a pole-dance girl a strip-these dancer as well as a magician. It was good fun. Personally I think, that more conferences should have a fun factor like LAFlashapaloozastock. Because of this relaxed after party I got in touch with many people and had a really good time.</p>
]]></content:encoded>
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		</item>
		<item>
		<title>Hype Framework Workshop</title>
		<link>http://www.michaelfretz.com/2009/10/13/hype-framework-workshop/</link>
		<comments>http://www.michaelfretz.com/2009/10/13/hype-framework-workshop/#comments</comments>
		<pubDate>Wed, 14 Oct 2009 01:01:10 +0000</pubDate>
		<dc:creator>Michael Fretz</dc:creator>
				<category><![CDATA[Coding]]></category>
		<category><![CDATA[Internship USA]]></category>
		<category><![CDATA[Studium]]></category>
		<category><![CDATA[ActionScript]]></category>
		<category><![CDATA[AlmerBlankLab]]></category>
		<category><![CDATA[Flash]]></category>

		<guid isPermaLink="false">http://www.michaelfretz.com/?p=2893</guid>
		<description><![CDATA[Just before Adobe Max I had the opportunity to visit the Joshua Davis workshop about the  HYPE Framework. The HYPE-framework is a easy framework for creating digital art. It makes it easy to build computer based art in Actionscript 3. Josh is a very outgoing and super friendly person. All of us had really good [...]]]></description>
			<content:encoded><![CDATA[<p>Just before Adobe Max I had the opportunity to visit the Joshua Davis workshop about the  HYPE Framework. The HYPE-framework is a easy framework for creating digital art. It makes it easy to build computer based art in <span>Actionscript</span> 3. Josh is a very outgoing and super friendly person. All of us had really good fun with him. We build a couple of examples with the HYPE framework which was build <span>by Branden</span> Hall and Joshua Davis.<br />
<span id="more-2893"></span> Some of them I would like to show you here:</p>
<p><strong>Object Pool Example</strong></p>
<p><object type="application/x-shockwave-flash" data="http://www.michaelfretz.com/wp-content/uploads/2009/10/HYPEObjectPool.swf" width="580" height="300" class="embedflash"><param name="movie" value="http://www.michaelfretz.com/wp-content/uploads/2009/10/HYPEObjectPool.swf" /><param name="allowfullscreen" value="true" /><param name="allowscriptaccess" value="always" /><small>(Please open the article to see the flash file or player.)</small></object></p>
<p><strong>Sound analyzer.</strong><br />
Press on the Speaker to turn on the sound.</p>
<p><object type="application/x-shockwave-flash" data="http://www.michaelfretz.com/wp-content/uploads/2009/10/HYPEsound.swf" width="580" height="100" class="embedflash"><param name="movie" value="http://www.michaelfretz.com/wp-content/uploads/2009/10/HYPEsound.swf" /><param name="allowfullscreen" value="true" /><param name="allowscriptaccess" value="always" /><small>(Please open the article to see the flash file or player.)</small></object></p>
<p>Music by Ratatat</p>
<p>More information about the HYPE Framework on</p>
<p><a href="http://hype.joshuadavis.com" target="_blank">http://hype.joshuadavis.com</a></p>
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		<item>
		<title>LAFlashapaloozastock IV</title>
		<link>http://www.michaelfretz.com/2009/09/24/laflashapaloozastock-iv/</link>
		<comments>http://www.michaelfretz.com/2009/09/24/laflashapaloozastock-iv/#comments</comments>
		<pubDate>Fri, 25 Sep 2009 05:41:06 +0000</pubDate>
		<dc:creator>Michael Fretz</dc:creator>
				<category><![CDATA[Events]]></category>
		<category><![CDATA[Internship USA]]></category>
		<category><![CDATA[Miscellaneous]]></category>
		<category><![CDATA[Almer]]></category>
		<category><![CDATA[AlmerBlankLab]]></category>
		<category><![CDATA[Flash]]></category>
		<category><![CDATA[internship]]></category>
		<category><![CDATA[Musik]]></category>
		<category><![CDATA[Venice]]></category>

		<guid isPermaLink="false">http://www.michaelfretz.com/?p=2872</guid>
		<description><![CDATA[In a few days Adobe MAX will start. Before and during Adobe MAX there will be many  other events. I will help at LAFlashapaloozastock because this event is held in our office. Here some more Infos about this Event.

LAFlashapaloozastock IV is a FREE event for interactive designers, developers, artists, companies and the people that [...]]]></description>
			<content:encoded><![CDATA[<p>In a few days Adobe MAX will start. Before and during Adobe MAX there will be many  other events. I will help at LAFlashapaloozastock because this event is held in our office. Here some more Infos about this Event.</p>
<p><img class="alignnone size-full wp-image-2873" title="laflashapaloozastock" src="http://www.michaelfretz.com/wp-content/uploads/2009/09/laflashapaloozastock6.jpg" alt="laflashapaloozastock" width="580" height="189" /><br />
LAFlashapaloozastock IV is a FREE event for interactive designers, developers, artists, companies and the people that enjoying hanging with. This year is scheduled to be the biggest event so far, as a pre-MAX 09 &#8220;free festival&#8221;:</p>
<p><span id="more-2872"></span></p>
<p>* Top Studios set up booths to interview, meet and greet the community.<br />
* Amazing presentations by top industry talent<br />
* Job Stock helps the regional industry and community by matching prospective employers with the talent they need.<br />
* Budding Talent &#8211; encourages college students and recent grads to demonstrate their skills and portfolios, to help them find entry level positions in the industry.<br />
* Raffle &#8211; still unconfirmed, past years prizes included the new Adobe Creative Suite, Nintendo Wii, and books from Friends of Ed.<br />
* Street Party a celebration of art music and creativity featuring one of a kind entertainment, art showcases, delicious food, and live music &amp; dancing.</p>
<p><strong>A quick rundown</strong></p>
<p>* Event: LAFLPS IV<br />
* Date: Saturday Oct 3rd, 2009<br />
* Time: 10:30am &#8211; midnight<br />
* Location: Almer/Blank &#8211; LA Flash Factory<br />
* Address: 525 Venezia Avenue, Venice CA 90291<br />
* Description: A free event for interactive designers, developers, artists, companies and the people that enjoying hanging with&#8211; top studios hiring, amazing workshops, raffles, and street party/mixer.<br />
* Parking: Venice Blvd/ Abbot Kinney South</p>
<p><strong>Why the name? And whats the History?</strong><br />
Los Angeles + Flash + LaLaPalooza + Wood Stock + Venice Beach + Free Cool Stuff = LAFlashapaloozastock</p>
<p>So&#8230;. it&#8217;s a yearly conference, festival, job placement , showcase, mixer and party. Back in 2005, after going through a full keg, the event ended with an infamous Frisbee war (on the day before the Anaheim MAX)! In 2007, we chilled in the patio eating freshly made tacos and watching exotic fire dances. In 2008, attendees saw GMUNK, Ralph Hauwert, Lee Brimelow and Brandon Hall present and made many networks during our mixers in between talks.</p>
<p>In other words, LAFlashapaloozastock IV will ROCK to the top of Mt. Fuji! We&#8217;ve got Flash gods, jobs, food, music, liquor, art, and free stuff (and not to mention all the hot peeps from Venice).<br />
Who goes to this event?</p>
<p>Flash Designer, Flash Developers, Motion Graphic Artists, Digital Artists and anyone in or having an interest in Flash and digital media. From our technical presentations for the beginner, the intermediate, and the super advanced, to the inspirational creative sessions, there is always something to choose from.</p>
<p>Source: <a href="http://www.flashapalooza.com" target="_blank">flashapalooza.com</a></p>
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		<title>Design and HTML at Almer/Blank</title>
		<link>http://www.michaelfretz.com/2009/09/24/design-and-html-work-for-the-intern/</link>
		<comments>http://www.michaelfretz.com/2009/09/24/design-and-html-work-for-the-intern/#comments</comments>
		<pubDate>Fri, 25 Sep 2009 05:40:33 +0000</pubDate>
		<dc:creator>Michael Fretz</dc:creator>
				<category><![CDATA[Internship USA]]></category>
		<category><![CDATA[Miscellaneous]]></category>
		<category><![CDATA[internship]]></category>
		<category><![CDATA[xhtml]]></category>

		<guid isPermaLink="false">http://www.michaelfretz.com/?p=2879</guid>
		<description><![CDATA[During my internship I do a lot of web based stuff. For example designing a newsletter for a workshop at the rich media institute in L.A and Toronto.
The Newsletter for the workshop &#8220;Workshop Accelerating Creativity in ActionScript 3 with Joshua Davis&#8221; was finally sent as a HTML email newsletter.

 If you are in L.A I [...]]]></description>
			<content:encoded><![CDATA[<p>During my internship I do a lot of web based stuff. For example designing a newsletter for a workshop at the rich media institute in L.A and Toronto.<br />
The Newsletter for the workshop &#8220;Workshop Accelerating Creativity in <span>ActionScript</span> 3 with Joshua Davis&#8221; was finally sent as a HTML email newsletter.<br />
<img class="alignnone size-full wp-image-2880" title="newsletter joshuadavis" src="http://www.michaelfretz.com/wp-content/uploads/2009/09/newsletter_joshuadavis.jpg" alt="newsletter joshuadavis" width="359" height="607" /><br />
<span id="more-2879"></span> If you are in L.A I would recommend to attend to this Workshop with Josh Davis and his Hype Framework. If I can I would love to join this workshop. The talk <span>Josuha</span> held at the last L.A Flash was quite promising</p>
<p>Dates: October 1st &#8211; October 2<span>nd</span>, 10:00 am &#8211; 6:00 pm (~8 classroom hours a day)<br />
Instructor: Josh Davis<br />
Price: $499 / $199 Students<br />
Max Students: 35<br />
Location: Rich Media Institute &#8211; Los Angeles &#8211; 525 <span>Venezia</span> Avenue, Venice, California,</p>
<p><a href="http://www.richmediainstitute.com/getcreativevb" target="_self">http://www.richmediainstitute.com/getcreativevb</a></p>
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		<title>L.A. Flash, Talk like a pirate day</title>
		<link>http://www.michaelfretz.com/2009/09/24/l-a-flash-talk-like-a-pirate-day/</link>
		<comments>http://www.michaelfretz.com/2009/09/24/l-a-flash-talk-like-a-pirate-day/#comments</comments>
		<pubDate>Thu, 24 Sep 2009 03:35:21 +0000</pubDate>
		<dc:creator>Michael Fretz</dc:creator>
				<category><![CDATA[Internship USA]]></category>
		<category><![CDATA[amfPHP]]></category>
		<category><![CDATA[internship]]></category>
		<category><![CDATA[L.A. Flash]]></category>
		<category><![CDATA[pureMVC]]></category>
		<category><![CDATA[talk like a pirate day]]></category>

		<guid isPermaLink="false">http://www.michaelfretz.com/?p=2861</guid>
		<description><![CDATA[Last Wednesday was the L.A.Flash user group meeting. I had the opportunity to join the meeting which is held in our office. The first talk was from Joshua Davis about his HYPE framework.Joshua Davis is an internationally-renowned artist, and Flash industry leader. Joshua Davis held a short discussion of the HYPE AS3 framework to help [...]]]></description>
			<content:encoded><![CDATA[<p>Last Wednesday was the L.A.Flash user group meeting. I had the opportunity to join the meeting which is held in our office. The first talk was from Joshua Davis about his HYPE framework.Joshua Davis is an internationally-renowned artist, and Flash industry leader. Joshua Davis held a short discussion of the HYPE AS3 framework to help designers create unique interactive and animated compositions. He spoke from New York over Adobe Connect to us but will join us here in L.A at the <a href="http://www.fitc.ca/events/about/?event=95" target="_blank">LAFlashapaloozastock IV</a>. If your interested check out the the talk on <a href="http://www.youtube.com/watch?v=3aS5vtADIbo" target="_blank">youtube</a>. The second talk was from Leslie Wintner about the new Motion Tweens in Flash CS4 and the last talk of the night was from Iman Khabazian about Flash Team Tools like Catalyst, Flex, Subversion, Debugger and stuff like that.</p>
<p><img class="alignnone size-full wp-image-2865" title="La Flash meeting" src="http://www.michaelfretz.com/wp-content/uploads/2009/09/laflash_meeting.jpg" alt="La Flash meeting" width="580" height="435" /></p>
<p><span id="more-2861"></span>Last Saturday was &#8220;Talk like a pirate day&#8221;. I passed the Irish pub on the way home from the beach. Some pirates asked me to join the party. It was really good fun and I meet a few very friendly people. I really enjoyed it and I hope I can meet some of them again.</p>
<p><img class="alignnone size-full wp-image-2866" title="Talk like a pirate day" src="http://www.michaelfretz.com/wp-content/uploads/2009/09/talklikeapirateday.jpg" alt="Talk like a pirate day" width="580" height="435" /></p>
<p>On Sunday I took a bike ride to Santa Monica. At the end of the 4th street I could enjoy a good view to the beach and the surroundings. There are famous stairs there. I was quite amazed how many people were running up and down.</p>
<p><strong>Lesson 5: You don&#8217;t need a gym to do sport. Stairs will do the job too. :)</strong></p>
<p>New Technical stuff I learned<br />
The last couple of days I tried to get into <a href="http://puremvc.org/" target="_blank">pureMVC</a> and <a href="http://amfphp.org/" target="_blank">AMFPHP</a>. Both Frameworks are really helpful. I hope I will be able to show pretty soon a first prototype of a current project. I will explain more as soon as I can.</p>
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		<title>Second week, Flex user group meeting, mobile phone&#8230;</title>
		<link>http://www.michaelfretz.com/2009/09/14/second-week-flex-user-group-meeting-mobile-phone/</link>
		<comments>http://www.michaelfretz.com/2009/09/14/second-week-flex-user-group-meeting-mobile-phone/#comments</comments>
		<pubDate>Mon, 14 Sep 2009 02:27:40 +0000</pubDate>
		<dc:creator>Michael Fretz</dc:creator>
				<category><![CDATA[Internship USA]]></category>

		<guid isPermaLink="false">http://www.michaelfretz.com/?p=2849</guid>
		<description><![CDATA[WOW, already my second week and still no bank account. Starting a new life in the States is not easy at all. It&#8217;s hard to get in contact with the locals, paper work is difficult and needs a lot of patience. But the beach is cool and work is fortunately challenging.
Lesson 3: Starting a new [...]]]></description>
			<content:encoded><![CDATA[<p>WOW, already my second week and still no bank account. Starting a new life in the States is not easy at all. It&#8217;s hard to get in contact with the locals, paper work is difficult and needs a lot of patience. But the beach is cool and work is fortunately challenging.</p>
<p><strong>Lesson 3: Starting a new life in the California is not a piece of cake!<br />
</strong></p>
<p><span id="more-2849"></span>What happen the last few days?</p>
<p>Last Wednesday I went to the Flex User Group meeting in Santa Monica. I asked my colleagues from work but nobody had any interests in joining me. So i took my bike and drove there. It took me nearly one hour but it was worth it. I met really nice people and had the opportunity to listen to a very interesting speech about the new Flex 4 skinning possibilities. The Flex User Group meeting provided free pizza. Compared to the Swiss User Group meeting there was no beer. :-) After the talk from Tom, we talked a bit before I went back home. It was good and I willdefinitely join them again.</p>
<p><img class="alignnone size-full wp-image-2852" title="bike" src="http://www.michaelfretz.com/wp-content/uploads/2009/09/bike.jpg" alt="bike" width="580" height="331" /></p>
<p>It happened! I always say to everybody: &#8220;make a backup&#8221;! Backup is the most important thing! And me? Backup? Probably I have a backup from everything but mobile phone. And it happened. My mobile phone broke down. It&#8217;s not even possible to start it again. I can not connect it to my computer.. Nothing. All data is gone. If you read this and you know me, send me your contact details.</p>
<p><strong>Lesson 4: Always backup!!!!<br />
</strong></p>
<p>Anyway, to make sure I can get contacted, I bought a new phone. Its a cheap <span>SAMSUNG</span> phone. There is not even <span>vibra</span> inside. Unfortunately I can not use my Swiss number with it. I will need to organize a new phone from Switzerland.</p>
<p>Work changed a bit. It got a bit stressful. Currently I work on a few different project. I do a lot of Web design stuff, a bit Flash and also XML based work. It&#8217;s challenging but I like it a lot. In my spare time I develop a little project. I will show it to you as soon as I have a running prototype.</p>
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		<item>
		<title>One week, time for a first review</title>
		<link>http://www.michaelfretz.com/2009/09/07/one-week-time-for-a-first-review/</link>
		<comments>http://www.michaelfretz.com/2009/09/07/one-week-time-for-a-first-review/#comments</comments>
		<pubDate>Mon, 07 Sep 2009 05:56:20 +0000</pubDate>
		<dc:creator>Michael Fretz</dc:creator>
				<category><![CDATA[Internship USA]]></category>
		<category><![CDATA[internship]]></category>
		<category><![CDATA[USA]]></category>

		<guid isPermaLink="false">http://www.michaelfretz.com/?p=2835</guid>
		<description><![CDATA[One week ago, I arrived in Los Angeles. Since then, my life changed! America was different then I expected. Los Angeles is not big. Los Angeles is unbelievable huge. I struggled with many problems I thought I will never have, other things seems to be very easy. But all in all. It is a great [...]]]></description>
			<content:encoded><![CDATA[<p>One week ago, I arrived in Los Angeles. Since then, my life changed! America was different then I expected. Los Angeles is not big. Los Angeles is unbelievable huge. I struggled with many problems I thought I will never have, other things seems to be very easy. But all in all. It is a great experience being here.<br />
<img class="alignnone size-full wp-image-2837" title="IMG_1488" src="http://www.michaelfretz.com/wp-content/uploads/2009/09/IMG_1488.jpg" alt="Venice Beach" width="580" height="435" /></p>
<p><span id="more-2835"></span></p>
<p>You may ask how my work life is. To be honest it&#8217;s different to what I expected it to be. So far I do exactly the same as I do during school. I do research, research, and research. Sometimes, when I don&#8217;t do research I water the plants or spray new names on the parking slot name signs. I am the intern as you can see&#8230; But I still love it and I really hope I can start programming soon. The building of the office is really cool. It is more like an garage then an Office. I really like the way the office is build. It gives it a more industrial and easygoing touch. My co-workers are all very friendly. I even got a new flat and a bike through them. We have quite a few graphic designers, motion specialists, programmers and team leaders here. Working hours are different too. Usually I start at 9.30am and need to be there till 6.30pm but it seems to be quite common to leave the office after 8pm.</p>
<p><img class="alignnone size-full wp-image-2838" title="IMG_1478" src="http://www.michaelfretz.com/wp-content/uploads/2009/09/IMG_1478.jpg" alt="Almer Blank Office" width="580" height="435" /></p>
<p>My life back home will change a bit. I will move to another place in the next few days or weeks. I will then have my &#8220;own&#8221; flat without animals but with a small office of two guys (one is from our office). Looking forward to move there because I can save some money as the new flat is cheaper. The location is not as good as it is now. I will probably not walk to the beach anymore. (walking will be around 1h).</p>
<p>Because I didn&#8217;t had to work on the weekend, I took my new bike, fixed the breaks and drove down to the beach. I wanted to drive to Malibu, or at least into this direction. I didn&#8217;t made it, Los Angeles is HUGE! I rode my new bike 2-3 hours in one direction and I was hardly moving on the map. I need a car! :)<strong> </strong></p>
<p><strong>Lesson 2: Los Angeles is unbelievable huge</strong></p>
<p><strong> </strong> On my way back to Venice I stopped in Santa Monica. Santa Monica is so far the best place I&#8217;ve visited in California and I really like it. Santa Monica remind me a lot of Australia. There are many shops and bars&#8230; I will definitely go again to Santa Monica.</p>
<p><img class="alignnone size-full wp-image-2839" title="Michael Fretz @ Venice Beach" src="http://www.michaelfretz.com/wp-content/uploads/2009/09/IMG_1497.jpg" alt="Michael Fretz @ Venice Beach" width="580" height="773" /></p>
<p><img class="alignnone size-full wp-image-2840" title="The Beach" src="http://www.michaelfretz.com/wp-content/uploads/2009/09/IMG_1498.jpg" alt="The Beach" width="580" height="435" /></p>
<p><img class="alignnone size-full wp-image-2841" title="Michael eating an apple" src="http://www.michaelfretz.com/wp-content/uploads/2009/09/IMG_1516.jpg" alt="Michael eating an apple" width="580" height="773" /></p>
<p>On Sunday afternoon I went to the beach. Some guys asked me to play dogeball so I did. My team players, random picked people at the beach, and me had good fun and I look forward to play again. But for the next few days I will try to play beach-volleyball. It shouldn&#8217;t really be a problem because there are hunderts of people playing.</p>
<p><strong><img class="alignnone size-full wp-image-2842" title="dogeball" src="http://www.michaelfretz.com/wp-content/uploads/2009/09/IMG_1596.jpg" alt="dogeball" width="580" height="435" /><br />
</strong></p>
<p><a href="http://fretz.info/index.php?cat=20">more Photos<br />
</a></p>
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		<item>
		<title>The real start of the internship and living healthy</title>
		<link>http://www.michaelfretz.com/2009/09/03/the-real-start-of-the-internship-and-living-healthy/</link>
		<comments>http://www.michaelfretz.com/2009/09/03/the-real-start-of-the-internship-and-living-healthy/#comments</comments>
		<pubDate>Thu, 03 Sep 2009 02:18:34 +0000</pubDate>
		<dc:creator>Michael Fretz</dc:creator>
				<category><![CDATA[Internship USA]]></category>
		<category><![CDATA[internship]]></category>
		<category><![CDATA[USA]]></category>

		<guid isPermaLink="false">http://www.michaelfretz.com/?p=2821</guid>
		<description><![CDATA[Now I started work. After my short trip to the office on Monday I started my first day at Almer / Blank yesterday. I will work on a redesign for a community platform. My first approach will be the analyse of existing functions and stuff which is missing. I will have to search for similar [...]]]></description>
			<content:encoded><![CDATA[<p>Now I started work. After my short trip to the office on <a href="http://www.michaelfretz.com/2009/09/01/first-day-at-almer-blank/">Monday</a> I started my first day at Almer / Blank yesterday. I will work on a redesign for a community platform. My first approach will be the analyse of existing functions and stuff which is missing. I will have to search for similar projects and have to analyse them. Working on this projects is interesting and I can work independent. I will have to analyse and research a lot. After the research I will focus on user experience and the user interface. I will redesign the hole website and build a new template in Flash or Flex.</p>
<p>What happened back home. I still live with my roommates in the small house in Venice. The dogs are now used to me and do not bark anymore when I pass them or enter the house. Amaya, the owner of the house is a belly dance instructor. Nearly everyday she holds classes in the dance room. My room mates are very friendly. They are very much into pets. As many of you know I&#8217;m not but I got used to the cats at my girlfriends flat. :-) But as you know, dogs aren&#8217;t cats and smell different. *no comment* Unfortunately the rent is quite expensive and I will need to look for a cheaper place in order to have enough money to pay my time in Venice. Another reason for looking for another flat is that my girlfriend will come to Venice in order to learn English. A colleague from work is helping me looking. Anyway, as long as I stay there I enjoy my breakfast in the garden. I usually sit in a small mosquito tent and have a cup of coffee and some Nutella toast and a fruit (orange).</p>
<p>Shopping in the Venice is different to shopping back home. The first supermarket I went to was full with junk food, lemonades and sweets. But I only wanted to buy a salad. There was no salad. I might should go back to this supermarket to take a photo. Without a salad but with an orange (the ones I eat for breakfast) I left the supermarket. At least they had one healthy thing there. It looked like I choose the wrong supermarket.<br />
Next day I tried a different shop. This time I found my beloved salad but the price was a bit shocking, a salad is nearly double the price of a salad back home.<br />
<strong>Lesson 1 for living in the USA: Healthy food is expensive!</strong></p>
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