Michael Fretz - Interaction Designer » Film

Ventana – Interactive Shop Window – Bachelor Project

Michael Fretz — Sat, 11 Jun 2011 08:33:44 +0000

Today, retail stores are finding themselves in a fierce competition with e-commerce stores. By bringing the latest technologies to these physical locations, Ventana is trying to provide a solution to this problem. Installed in the shop‘s window, Ventana enables passing potential customers to interact with a digital representation of the store‘s inventory. Now, well informed, the customer is more likely to enter the shop.
Ventana is designed to allow the presentation of any kind of information. It could be used to present fashion, jewelry or a restaurants menu. For our purposes Ventana is showing two products thematizing the US city New York. By the mere presence in front of the window a user can navigate and interactively experience the digital space.
The non-stop availability of the stores inventory breaks the boundaries between the digital and the real world and has the potential to attract many more customers. And as touch-less sensors become more affordable we will see many more applications of this kind, which will open up a range of completely new possibilities. Kinect, for example, would allow us to determine a customers body size and use it as a filter on the inventory and thus tailoring the information to the users needs.

Ventana is designed to allow the presentation of any kind of information. It could be used to present fashion, jewelery or even a restaurants menu. Ventana can be installed in any shop window.
For our purposes Ventana is showing two products thematizing the US city New York. By the mere presence in front of the window a user can navigate and interactively experience the digital space.
Through the use of inexpensive technology it is affordable for a wide varaity of shops. It can be used for very small interaction with the shop windows content up to very complex games and e-commerce solutions.

Ventana is my bachelor project from my studies in the Interaction Design program at the university of the arts in Zurich. (iad.zhdk.ch)

Menthors
- Max Rheiner
- Karmen Franinovic

Processblog
http://ba.michaelfretz.com

Download
Download the bachelor thesis here

Stop-Motion Filme

Michael Fretz — Sat, 01 Aug 2009 10:11:17 +0000

Im vierten Semester habe ich den Abendkurs Animation und plastisches Gestalten an der Zürcher Hochschule der Künste zum zweiten mal besucht. Zusammen mit meiner Freundin Daniela Spühler haben wir diverse Stop-Motion Kurzfilme erstellt. Ich möchte mich hier herzlich bei Tobi Hobi bedanken der uns immer unterstützt hat. Hoffen wir das dein Kurs noch viele Jahre stattfinden wird.