Michael Fretz – Interaction Designer

About WUZU10

WUZU is a long-term collaborative program between the Jiangnan University and the Industrial Design department of the Zurich University of the Arts (ZHDK). Alternating every year, one university hosts a joint international summer school. Since its inception in 2004, the WUZU program has stated an example of successful collaboration between Chinese and European universities.
This years WUZU 2010 program was organised by the School of Design at the Jiangnan University in China.

The Subject was “YOU•WU”. The program started in June 2010, when 11 students and 2 professors from the ZHDK had the opportunity to fly to China and meet their educational partners; 20 students and 4 professors from the Jiangnan University. Together they conceived and designed a product that will be exhibited in September in the pavilion “Basel Geneva Zurich” at the Expo in Shanghai.
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A couple of days ago I had the chance to visit the Expo in Shanghai, China. The Expo site is impressive and unbelievable huge. Same with the amount of people. There are pavilions, for example the Swiss one, on which you have to wait for hours just to go in.  But even without going into the different pavilions its an amazing place to be. The building have all a really fantastic architecture and try to impress with its appearance.

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The last couple of weeks I had the possibility to work for Jung von Matt, one of the leading advertisement agencies in Europe. I worked on different small projects but mainly on the Migros Terra Suisse Microsite “Who is Muh”.

What is “Who is Muh”?
“Who is Muh” is an interactive platform for the Migros brand Terra Suisse. This interactive site shows different animals from the Terra Suisse program and explains what each animal does and how the animals are being treated and raised by their farmers.

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