Adobe MAX 2009, Los Angeles, California
What is Adobe MAX? Adobe Max describes them self as following:
We are in a software revolution fueled by social computing, client and cloud, and the spread of rich media across screens and devices. For four unforgettable days this October, MAX 2009 will bring together thousands of designers, developers, and decision-makers to shape the future. (Source max.adobe.com)
My feedback after visiting this event in Downtown Los Angeles.
Adobe MAX is the most expensive event I ever went. Because I could not afford to buy a ticket I signed up as a Teacher Assistant where I got a 50% discount. I had to work in a couple of labs where I mainly helped Designer to build Flashsites or to write a few lines of Actionscript 3 Code. Lou Barber, in my opinion one of the best Actionscript Teacher I have ever meet, showed in a easy way what Actionscript is and how to write it. I worked three times in his lab and helped the attendees to write their very first program. In times I didn’t had to work and I had the possibility to visit a couple of labs and sessions. The Lab about Adobe Catalyst was very good. We set up a complete Flex Application in only a couple of minutes. I will definitely use Catalyst in the future for my next Flex application. The Session about the Open Media Framework was very interesting and I use it currently at work. During MAX we had party’s at night. One night I had the change to visit the Influxius party. I think nearly all Flash developer where there. :)
Whats new
I‘m sure nearly everybody of you heard that the new Flash IDE will be able to compile Flash projects into iPhone apps. That doesn’t mean that the iPhone will be able to run Flash in the browser (unlike other phones). It only means that the flash movie or the Flash program will be compiled as an iPhone Application. I look forward to see this in action. But for me the highlight of the new features was not the Flash to iPhone compiler. In my opinion it was Flash Player 10.1. I really look forward to see this plug-in on all Android Mobile Phones and other mobile devices. As far as they said it will be able to run Flash projects on Mobile devices a lot faster.
If you could not attend to Adobe MAX you can find many sessions online. http://tv.adobe.com/
